Lynx Chocolate Man Advert
So I've now had the luck to witness the latest Lynx Advert featuring the chocolate man (it can be seen here for those who haven't seen it). Well done Lynx! Your advertising team must be full of some very intelligent people. Who would of thought? Women and chocolate?! Never! Because the people behind the Lynx advert* obviously sense some inbuilt attraction to chocolate in women. Tad essentialist don't you think? Or even just general? There is nothing to say that all women find chocolate "irresistible", just as there's nothing which states men can't also share such an attraction. In fact, shouldn't of Lynx considered those male fans of chocolate out there? Perhaps in the interests of being completely non-discriminatory we should have also seen men throwing themselves at the chocolate man. No, because that wouldn't fit in with the stereotypes that
a) all women love chocolate
b) women are the weaker sex (throwing themselves at the chocolate man; disregarding the gym because at the sight of chocolate)
Top marks Lynx.
*Speaking of the people behind the Lynx advert, I'd like to know whether they are all men and if not, what the women's reactions to this idea was.
Labels: advertisement, chocolate, stereotypes, weaker sex
posted by l.w @ 7:07 AM
3 Comments:
That's ridiculous. That's just nit-picking. It's just pathetic. Just get a life and stop looking for reasons to complain
They couldn't put men in the advert because that would validate homosexuality and gay men's use of lynx body spray in order to smell nice (for other men, as the object does seem solely to be to attract women). Not in with the lynx ethos methinks! Have you seen the most recent lynx ad? It's even worse!
Anonymous - what is ridiculous and pathetic is the fact that you posted anonymously just to make such a wet statement when Laura-Ann's blog allows OpenID!
My son wishes to know who is the girl with the pigtails and trilby hat at the beginning of the Lynx Chocolate Man advert. Can anyone help?
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