Rustlers' "Date" Advert

In the continuing spirit of ranting over advertisements, Rustlers has now caught my attention. The advert is for a microwave burger and begins with a date ending at a house, the man goes into the next room to make a drink and the room the woman has remained in becomes a microwave, allowing the man to speed time from the woman sat on the sofa to the woman sprawled out in her underwear. The end idea is along the lines of "if only everything was as quick as Rustlers". Whilst searching for the video on Google I came across a piece in a local newspaper regarding views of the advert in question. The article quotes the senior brand manager at Rustlers as saying that:

"We believe that the advert is tongue in cheek and empowers women, as it is the woman in the ad who has decided to take her clothes off, not the man...The whole theme is that you can get a tasty Rustlers snack in just 70 seconds, there's no waiting round so you are fast forwarding to the best parts of life"

Just how are women empowered through this advert?! The argument that the advert empowers women because it is the woman 'deciding' to take her clothes off is completely defunct since prior to the microwave experience, when asked by the man if she'd like to remove her coat she declines. So instead he uses the microwave technique to get to the stage which perhaps she was not willing to do. And fast forwarding to the best bits of life? How about the courting of a woman, getting to know her, building up trust? Apparently none of that is important - it's just about getting the sexual pleasure by the looks of fines. And Rustlers wonder what's happened to our sense of humor?